



The odds of someone getting into an undesirable situations are shown in real statistics. Driving the point that everyone needs insurance for anything they hold dearly in life.
Delivering ideas in a simple yet impactful way. Capitalising on consumer insights to drive message. It is not just an art; it's a craft.
The One Show Awards (New York) – Silver (2004), Finalist (2002)
The New York Festival Awards (New York) – Finalist (2000), Gold World Medal Award (1999), 2 Finalist (1999)
Cannes Awards (Europe) – 2 Finalist (2004), Finalist (2001)
Clio Awards (London) – Campaign Finalist (2004)
Asia Times Pacific Awards (Asia) – 2 Silver (1998), Bronze (1998), 2 Finalist (1998)
Media Asian Advertising Awards (Asia) – Finalist (1996)
Creative Circle Awards (Singapore) – 3 Silver (2003), Bronze (2003), Finalist (2003), Finalist (1999)
Shelf Vision Awards (Singapore) – Best of the Best Award (2000), Gold (2000)
Creativity Annual 29 (USA) – Award of Distinction
Table Top Design Award (Malaysia) – 2 Silver (2005), Bronze (2005), Finalist (2005)
Freelancer – Sep 2008 to Present
JAY WALTER THOMPSON Singapore
Freelancer – Mar 2008 to Aug 2008
GLOHEX CONSULTING GROUP Sdn Bhd
Freelancer – Jun 2007 to Feb 2008
BATES Singapore
JAY WALTER THOMPSON Singapore
Freelancer – Jan 2007 to May 2007
SIL AD Sdn Bhd
CREATIVE JUICE Malaysia Sdn Bhd
Freelance – Sep 2006 to Dec 2006
GLOHEX CONSULTING GROUP Sdn Bhd
Associate Creative Director – Sep 2004 to Aug 2006
INTERFACE Advertising Sdn Bhd
Senior Art Director / Creative Head – Jun 1995 to Aug 2004
FOOTE, CONE & BELDING Singapore Pte Ltd
Art Director – Nov 1991 to May 1995
ACE DAYTONS Advertising Pte Ltd
ACE DAYTONS Direct
ACE DAYTONS Recruitment
O2 Advertising
Art Director – Nov 1990 to Nov 1991
LLOYD MARTIN Creative Consultancy Pte Ltd
Visualiser / Designer – Jan 1990 to Nov 1990
AD GRAND Advertising Pte Ltd
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