



This campaign demonstrates the thinking of a sports buff who sees opportunity in doing sports in any situation. Thus, they work very well with the tagline 'Forever Sport'.
Delivering ideas in a simple yet impactful way. Capitalising on consumer insights to drive message. It is not just an art; it's a craft.
The One Show Awards (New York) – Silver (2004), Finalist (2002)
The New York Festival Awards (New York) – Finalist (2000), Gold World Medal Award (1999), 2 Finalist (1999)
Cannes Awards (Europe) – 2 Finalist (2004), Finalist (2001)
Clio Awards (London) – Campaign Finalist (2004)
Asia Times Pacific Awards (Asia) – 2 Silver (1998), Bronze (1998), 2 Finalist (1998)
Media Asian Advertising Awards (Asia) – Finalist (1996)
Creative Circle Awards (Singapore) – 3 Silver (2003), Bronze (2003), Finalist (2003), Finalist (1999)
Shelf Vision Awards (Singapore) – Best of the Best Award (2000), Gold (2000)
Creativity Annual 29 (USA) – Award of Distinction
Table Top Design Award (Malaysia) – 2 Silver (2005), Bronze (2005), Finalist (2005)
Freelancer – Sep 2008 to Present
JAY WALTER THOMPSON Singapore
Freelancer – Mar 2008 to Aug 2008
GLOHEX CONSULTING GROUP Sdn Bhd
Freelancer – Jun 2007 to Feb 2008
BATES Singapore
JAY WALTER THOMPSON Singapore
Freelancer – Jan 2007 to May 2007
SIL AD Sdn Bhd
CREATIVE JUICE Malaysia Sdn Bhd
Freelance – Sep 2006 to Dec 2006
GLOHEX CONSULTING GROUP Sdn Bhd
Associate Creative Director – Sep 2004 to Aug 2006
INTERFACE Advertising Sdn Bhd
Senior Art Director / Creative Head – Jun 1995 to Aug 2004
FOOTE, CONE & BELDING Singapore Pte Ltd
Art Director – Nov 1991 to May 1995
ACE DAYTONS Advertising Pte Ltd
ACE DAYTONS Direct
ACE DAYTONS Recruitment
O2 Advertising
Art Director – Nov 1990 to Nov 1991
LLOYD MARTIN Creative Consultancy Pte Ltd
Visualiser / Designer – Jan 1990 to Nov 1990
AD GRAND Advertising Pte Ltd